Privacy Policy
Last updated: 12.08.2026
Who we are
Freeli is operated by Alexandra Calin, a sole trader (ZZP'er) registered in the Netherlands under KvK number 99618524, based in Haarlem, Netherlands.
For GDPR purposes, Freeli is the data controller. Contact hello@freeli.nl for any privacy request.
What personal data we collect
Only what's needed to answer you, help you, or deliver something you asked for.
| WHERE | WHAT'S COLLECTED | WHY |
|---|---|---|
| Funnel Assessment tool | First name, email, quiz answers and maturity stage | To show a personalised result and send the matching guide |
| Book a Call scheduler | First name, email, any details added when booking | To schedule and confirm the call and send a calendar invite |
| Direct email | Whatever's included in the email | To respond to the enquiry |
We don't ask for or store payment details, government ID numbers, or any special category data through the website.
Legal basis for processing
- Consent. Submitting the assessment or booking a call is an active choice to share your details for that purpose.
- Legitimate interest. Responding to enquiries and following up on calls.
- Contract. Where the data is needed to deliver a booked or paid service.
Who we share your data with
We don't sell or rent data, ever. A small number of processors handle it for us.
| PROCESSOR | WHAT THEY HANDLE | DATA LOCATION |
|---|---|---|
| HubSpot | CRM, form submissions, meeting scheduling | EU data centre in Ireland, covered by HubSpot's DPA |
| Google, Calendar and Meet | Calendar invites and video call links for booked calls | Google's standard data processing terms apply |
We may also disclose data if required by law, or where it's necessary to establish or protect legal rights.
International data transfers
HubSpot stores Freeli's data on EU infrastructure. Where any transfer outside the EU or EEA happens, it's covered by appropriate safeguards, such as the EU-US Data Privacy Framework or Standard Contractual Clauses.
How long we keep your data
We keep your data as long as it's relevant to our relationship, plus a reasonable period after that. If you ask us to delete it and there's no legal or contractual reason to retain it, we delete it.
Your rights under GDPR
- Access. Ask what data we hold about you.
- Correction. Have inaccurate data fixed.
- Erasure. The right to be forgotten.
- Restriction. Limit how we process your data.
- Portability. Receive your data in a portable format.
- Objection. Object to processing based on legitimate interest.
- Complaint. Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Email hello@freeli.nl to exercise any of these rights. You'll get a response within one month, as required under GDPR.
Cookies and tracking
On your first visit, a cookie banner offers "Necessary only" or "Accept all". No analytics or tracking cookies are set until you've given consent.
Strictly necessary. A cookie that remembers your cookie preference itself.
Analytics. If you choose "Accept all", we use HubSpot's built-in analytics and Google Analytics (GA4) to understand how visitors use the site, for example which pages are viewed, how visitors arrived (traffic source), time spent on the site, and general device/location information (Google Analytics does not store your full IP address). This is separate from the CRM data described in section 2, it's aggregate site-usage tracking, not tied to a specific enquiry or booking unless you've also submitted a form.
Strictly necessary: booking tool security. When you use the Book a Call scheduler, HubSpot's infrastructure provider (Cloudflare) sets one cookie, __cf_bm, to distinguish real visitors from automated bot traffic and keep the booking tool secure. This cookie doesn't collect personal data, isn't tied to your identity, and expires after 30 minutes of inactivity. It's required for the booking tool to function and isn't part of the consent choice above.
Analytics tracking (Google Analytics) is used only with your consent, as described above. If we add further tracking tools in future, this section will be updated accordingly.
Security
We take reasonable technical and organisational measures to protect your data, and rely on processors (HubSpot, Google) that maintain their own strong security standards. We also don't collect more than we need, or hold it longer than necessary.
Changes to this policy
We may update this policy occasionally, for example when a new tool is added. The "last updated" date above always reflects the latest version.
Questions about this policy or how your data is handled? Email hello@freeli.nl.
